Marketing-related news, articles, and blog posts I found most interesting today.
- Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute)
- Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the best interests of your customers (source: Content Marketing Institute)
- Bing xRank is dead – Bing has shut down its search service; launched in 2007, xRank was similar to Google Trends xRank URL – bing.com/xrank now redirects to the Bing home page (source: Search Engine Land)
- Keyword research and PPC best practices – use different keyword tools to compile your keyword list with keyword research best practices; also, how to structure pay-per-click (PPC) account to increase your quality scores (source: Sphinn)
About Blog Author: Marinela Miclea
In addition to being a writer and content strategist, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine optimization (SEO), eCommerce, social media, and website optimization. She’s passionate about books, music, social justice, and ethics. Follow her on LinkedIn or contact her with any questions.
