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White and brown chess pieces on board - Marinela Miclea

What Does a Content Strategist Do in 2025?

In 2025 understanding what a content strategist does means recognizing that the role goes far beyond blog planning or editorial calendars; it’s now central to how brands connect, perform, and scale across digital platforms. Businesses that treat content strategy as …

Types of marketing written across world map: digital marketing at center, surrounded by advertising, analysis, branding, content, internet, product, social media, target - Marinela Miclea

2024 Digital Marketing Recap

The digital marketing world went through one of its most transformative years in 2024. Emerging technologies, shifting consumer expectations, and industry consolidations reshaped nearly every aspect of marketing. From content creation to search engine marketing (SEM), analytics to automation, changes …

ertificate from Cornell University: Marketing Strategy Certificate - Marinela Miclea

Marketing Strategy Certificate

Woohoo! Got my Marketing Strategy certificate today from Cornell University’s Johnson Graduate School of Management. ABOUT BLOG AUTHOR: MARINELA MICLEA In addition to being a writer, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine …

Building exterior - Cornell University

Enrolled in Marketing Strategy Certificate Program

Earlier today I enrolled in the Marketing Strategy Certificate program at Cornell University’s Johnson Graduate School of Management through its online branch, eCornell. This comprehensive marketing program provides high-performance business leaders with the MBA-level strategic marketing training to understand how …