Marketing news, articles, and blog posts I found most interesting today.
- Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec)
- Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with smart phones and discover “hidden,” embedded rich media: website content, video, RSS, etc.; plus, you can measure response to your QR codes (source: Content Marketing Institute)
- Presentations: make just ONE main point – since most people can only remember five to 15 percent of what they heard from a speech, create a concise presentation with one main point (source: Rob Eagar, Wildfire Marketing)
- Marketing online education programs – social media has mixed acceptance, online advertising (including Google Ad Words) needs to start with a $20K budget investment and allow eight months to evaluate results, and 62 percent of leads prefer email follow-up vs. 34 percent prefer phone, and most popular online graduate degrees are business, health, and education (source: Bob Johnson Consulting)
About Blog Author: Marinela Miclea
In addition to being a writer and content strategist, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine optimization (SEO), eCommerce, social media, and website optimization. She’s passionate about books, music, social justice, and ethics. Follow her on LinkedIn or contact her with any questions.
