Earlier today I enrolled in the Marketing Strategy Certificate program at Cornell University’s Johnson Graduate School of Management through its online branch, eCornell.
This comprehensive marketing program provides high-performance business leaders with the MBA-level strategic marketing training to understand how to align marketing and business strategies and make effective business decisions about products, services, customers, brand, and competition.
Courses include:
- Applied Marketing Strategy & Decision-Making Tools
- Creating & Communicating the Value of Your Brand
- Distribution Strategy & International Marketing
- Essentials of Marketing Strategy
- Introducing New Products: Successes & Failures
- Marketing Research & Analysis
- Social & New Media Marketing
Once I successfully complete this program, I’ll receive a Certificate in Marketing Strategy from the Samuel Curtis Johnson Graduate School of Management at Cornell University.
Am I excited? You betcha. I love learning!
About Blog Author: Marinela Miclea
In addition to being a writer and content strategist, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine optimization (SEO), eCommerce, social media, and website optimization. She’s passionate about books, music, social justice, and ethics. Follow her on LinkedIn or contact her with any questions.
