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First-of-the-Month News: April 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing well organically), website clicks (set social media parameters to get …

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First-of-the-Month News: October 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute) Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the …