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Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …