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First-of-the-Month News: April 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing well organically), website clicks (set social media parameters to get …

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First-of-the-Month News: January 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …