My mission is to produce customer-focused content and related marketing services to inform users, qualify for leads, and convert into customers.

Professional services include:

Content Marketing / Digital Marketing

  • Writing original content, revamping existing content, and curating content
  • Applying search engine optimization (SEO) and usability best practices as well as tracking results (analytics)
  • Developing buyer personas and outlining content consumption paths
  • Planning and implementing Web sites from scratch as well as revamping existing sites

Social Marketing

  • Creating and updating blogs
  • Developing social marketing strategy and social media policy
  • Maintaining social media accounts with regular updates and courteous, prompt responsiveness

Marketing Writing

  • Proposals and responses to requests for information (RFIs) and requests for proposals (RFPs)
  • Whitepapers, executive summaries, and data sheets
  • Presentations, reports, and press releases
  • Brochures and newsletters

Other Services

  • Project coordinating, tracking, and management
  • Quick reference guides and procedures guidelines
  • Business process documentation and support process guides
  • Training documentation
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