Marinela Miclea Resume - Marinela Miclea

Summary

I’m a published writer and digital marketing professional who delivers the high-quality results you need – on time and on budget – whether as a leader, team member, or individual contributor.

Both innovator and researcher by nature, I’m creative as well as analytical, enthusiastic about high-tech and yet people-oriented. Always interested in exploring new ideas and opportunities.

Skill-Set

Professional Skills

Software Used / Technical Skills

Professional Experience

2016-2024 — Mendo Digital (Consultancy – Mendocino / Northern California)
Role: Content Strategist / SEO Analyst

Badge: Marinela Miclea at Mendo Digital, voted Local Business Person of the Year

Award: Voted 2024 Local Business Person of the Year.
Wrote and edited digital content, created landing pages and email campaigns as well as edited and optimized third-party and partner content.
Defined content strategy and managed SEO and marketing campaigns for enterprises and start-ups. Reviewed analytics, dashboards, and KPIs. Worked in Agile marketing environment.
Wrote thought leadership articles, managed blogs, and developed UX and SEO best practices.
Collaborated with global and regional teams to increase website traffic, generate leads, and grow engagement.
Performed keyword research and worked both independently and with SEO/SEM agencies to monitor and improve rankings, performance, and recommendations for improvement.
Conducted content audits, competitive gap analyses, SEO audits, on-page and off-page (link-building) campaigns as well as monitored technical SEO work and tested performance.
Optimized content processes, workflows, and A/B testing. Analyzed automation for greater efficiency. Built content performance dashboards. Created and maintained editorial calendars.
Coordinated meetings with stakeholders, serving as liaison between IT and business/marketing groups. Optimized project intake guidelines and forms (e.g., Google Forms).
Tracked and resolved issues (e.g., Jira), coordinating with other teams/vendors, as needed.
Various projects at: Akamai Technologies, Automation Anywhere, HubSpot, and University of the Pacific among others.

2019-2024 — West Business Development Center (SBDC: Mendocino and Lake Counties)
Role: Advisor: SEO | Technology | eCommerce | Marketing

Guided 80+ small businesses and start-ups in determining marketing strategy, developing marketing plans and content calendars, and improving marketing operations.
Presented digital marketing webinars and workshops in person and remotely.
Interpreted and translated for Spanish-speaking clients.

2022-2024 — Lake County Economic Development Corporation (SBDC: Lake County, California)
Role: Marketing Advisor / Business Coach

Analyzed digital marketing needs and guided startups in implementing marketing strategy, local SEO, on-page SEO, off-page SEO, technical SEO, email marketing, and social marketing.
Presented SEO webinars/workshops for online audiences.

2016 — LiveHive, Inc. (San Jose, California)
Role: Digital Marketing Manager

Managed company site on WordPress, optimized digital content with responsive Web design and functionality, liaised with internal teams/vendors for content curation, graphics, SEO, SEM, and PPC campaigns.
Developed user personas and designed site content streams.

2004-2015 — EMC Corporation / Dell (Pleasanton, California)
Role: Content Marketing Manager / Senior Web Writer

Award: Earned Excellence at EMC Silver Award as optimization team member, in recognition of on-time, on-budget content migration, and strategy.
Wrote, edited, and curated content for campaigns, products, services, solutions, and industries – landing pages, eBooks, blog posts, articles, videos, leadership materials, and white papers.
Directly impacted search engine rankings, increasing ROI and evangelizing best practices to marketing teams.
Led multiple content and multisite migrations with content management system (CMS) implementation at zero down time.
Significantly increased effectiveness of marketing teams with custom content submission templates and content publishing processes.
Coached writers, marketing managers, and directors on best-in-class content creation and UX.

2002-2004 — Documentum / EMC (Pleasanton, California)
Role: Web Writer / Editor

Award: Earned Merit Award: Content Management Products, Online Communication, Touchstone, Northern California Technical Communication Competition, Society of Technical Communication (STC).
Increased efficiency for line-of-business (LOB) managers by developing content submission templates and brainstorming on graphics and interactive tools for lead generation.
Optimized website content by performing competitive webpage analyses, evaluating site usage statistics, and implementing findings.
Planned and executed website usability testing, tabulated results, and wrote executive summary of recommendations, validating plans for future improvement of site.

2000-2001 — PeopleSoft / Oracle (Pleasanton, California)
Role: Web Producer

Published Web content through launch, multiple content migrations, content integrations, and site globalization, brainstorming with marketing managers to develop content and move to content management system (CMS).
Improved organic search, lead generation, performance marketing.
Increased sales via direct-response pages, sales-oriented landing sites, and direct mail campaigns, running A/B testing, and tracking response rates / effectiveness.
Enhanced user experience by assembling script, graphics, video, and audio client testimonials into interactive multimedia such as product tours, diagrams, and demos.
Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.

1999-2000 — Wells Fargo Bank (San Francisco, California)
Role: Content Manager / Project Manager / Content Producer

Developed webpages, meeting with various product teams (such as Customer Support, IRA/Retirement Center, Home Equity, and Y2K) to define objectives and timelines, determine content and functionality, design visually appealing layout, ensure rapid download times, and quality-control results.
Wrote original content as well as curated content, negotiating terms with third parties, editing and customizing outsourced articles, ensuring their adherence to site tone and stylistic requirements.
Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.
Tested Web pages for quality assurance (QA) and adherence to Web standards and usability guidelines.

PREVIOUSLY: contracts at: Arthur Andersen / Accenture, John Deere, Sun Microsystems / Oracle, TriStrata, and WebTV Networks / Microsoft among others.

Community Involvement

2022-2023 — Alignable
Role: Alignable Ambassador of Mendocino and Lake Counties, California

Created local network in which small business owners meet, support, and refer each other to build their businesses, support their communities, and grow together.
Organized and hosted events, kicked off and moderated discussions, and performed introductions for collaboration and business development.

2017-2021 — Coast Women in Business (Caspar, California)
Role: Communications Director and Steering Committee Member

Doubled paid memberships within 6 months. Increased newsletter subscriptions 150%. Organized events and participated in planning meetings. Crafted documentation and processes.
Revitalized membership drive. Launched new website and maintained in WordPress. Optimized social media. Wrote blog posts and monthly newsletters. Improved engagement both in person and online.

Education and Professional Development

Content Marketing Fundamentals, Semrush Academy, 2023
SEO Fundamentals, Semrush Academy, 2023
Digital Marketing Fundamentals Certification, Google Digital Garage, 2020
Inbound Certified (renewal), HubSpot Academy, 2019
SEO Fundamentals Credential, Semrush Academy, 2018
Fiction Writing Certificate, UCLA Extension, 2017
Marketing Strategy Certificate, Johnson Graduate School of Management, Cornell University, 2017
Inbound Certification, HubSpot Academy, 2016
Social Marketing Certification, Hootsuite Academy, 2016
Bachelor of Arts (B.A.) degree in Sociology, specialized in Social Psychology, University of California, Los Angeles (UCLA), 1987
Web Analytics / Digital Marketing, American Marketing Association, Facebook, General Assembly, Google Analytics, Moz Academy

Image: HubSpot: Inbound Certified 2019 - Marinela Miclea

Publications, Presentations, Honors

“Plataformas de Venta en Línea” (Online Sales Platforms), Spanish-language, in-person workshop in eCommerce Digital Lab workshop series, West Business Development Center, November 11, 2023
“Creación de Sitios Web” (Website Creation), Spanish-language, in-person workshop in eCommerce Digital Lab workshop series, West Business Development Center, November 4, 2023
“Herramientas Digitales para Negocios” (Digital Business Tools), Spanish-language, in-person workshop in eCommerce Digital Lab workshop series, West Business Development Center, October 28, 2023
“Organic SEO for Small Business” webinar, Lake County Economic Development Corporation, September 12, 2023
“eCommerce SEO: More Visibility for Your Online Store” webinar, West Business Development Center, October 6, 2022
“Reach More Customers with Local SEO” webinar, West Business Development Center, September 6, 2022
“Get Started with SEO” webinar, West Business Development Center, August 23, 2022
“Shopify: Start Your Online Store” webinar, West Business Development Center, November 10 and 17, 2020
“ABCs of Google Analytics: Are Your Online Marketing Efforts Making You Money” webinar, West Business Development Center, October 29, 2020
“ABCs of Search Engine Optimization: Get Seen and Get Sales” webinar, West Business Development Center, October 20, 2020
“ABCs: Google Shopping” webinar, West Business Development Center, June 2020
“ABCs: Email Marketing” webinar, West Business Development Center, June 2020
“ABCs: Using Google My Business” webinar, West Business Development Center, May 2020
“ABCs: Digital Marketing Strategy” webinar, West Business Development Center, May 2020
“Wishing You a ‘Carpe Diem’ Moment” article, LinkedIn Pulse, December 2019
“Shopify: Start Your Online Store” workshop, West Business Development Center, June 2019
“Getting Started with eCommerce” presentation, Coast Women in Business, May 2019
“Get Found: Using SEO to Increase Your Business” workshop, West Business Development Center, May 2019
“Mendo Coast Biz” business column, Fort Bragg Advocate-News and Mendocino Beacon newspapers (Fort Bragg, California), April 2019, March 2019, February 2019
“Getting Customers with Blog and Instagram” presentation, North Bay Alliance of Professional Women (NAPW) (Fort Bragg, California), January 2019
“Crank Up Your Website with SEO” presentation, Mendocino Coast Chamber of Commerce (Fort Bragg, California), December 2018
“Managing Your Website with WordPress” presentation, Coast Women in Business (Caspar, California), September 2018
“Connecting Locally and Beyond” presentation, Soroptimist International, Noyo Sunrise chapter (Fort Bragg, California), August 2018
Contributor (Writer), Reality Watchdog, 2017
Judge, Mendocino County High School Poetry Slam, 2016
Judge, software guides and online information categories, Touchstone, Northern California Technical Communication Competition
“Blogging for Business” presentation, Communication Arts Network, San Ramon, California, April 2007
“Joys and Pitfalls of Contracting” panel, Society for Technical Communication, East Bay Chapter, April 2000

Special Skills

Project management experience
International business and working abroad experience
Multilingual: English, French, Romanian, Spanish + some Italian and German

Affiliations

UCLA Alumni Association, lifetime member

Testimonials

Read testimonials about my work performance.

Miscellanea

U.S. citizen
Flexible, versatile, creative
Agile + scrum project/methodology experience
Excellent communicator and team player

Get in Touch

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