Resume

Summary

I’m a published writer and digital marketing professional who delivers the high-quality results you need – on time and on budget – whether as a leader, team member, or individual contributor.

Both innovator and researcher by nature, I’m creative as well as analytical, enthusiastic about high-tech and yet people-oriented. Always interested in exploring new ideas and opportunities.


Skill-Set

Professional Skills

Content Management | Content Marketing | Content Writing | Creative Writing | Digital Marketing | Editing | HTML | Marketing Strategy | Online Marketing | Project Management | Search Engine Marketing | Search Engine Optimization | SEM | SEO | SMM | SMO | Social Marketing | Social Media Marketing | Social Media Optimization | Website Optimization | Writing

Technical Skills

Adobe Experience Manager (AEM) | Adobe InDesign | Agile | Asana | Buffer | GatherContent | Google Analytics | Google G Suite | Hootsuite | HTML | HubSpot | InVision | Jira | MailChimp | Marketo | Microsoft Office | Moz | Neoserra | OpenText | Salesforce | Screaming Frog SEO Spider | Seamless.ai | SEMrush | Shopify | Slack | Smartsheet | SpyFu | Squarespace | TeamSite | Trello | WebEx | WordPress | Zoom


Professional Experience

2016-2022 — Mendo Digital (Consultancy – Mendocino / Northern California)
Role: Content Writer / Strategist / SEO / Content Marketing Manager

  • Managed digital marketing campaigns for B2B high-tech enterprises and start-ups.
  • Wrote thought leadership articles, managed blogs, and wrote and edited website content.
  • Collaborated with global teams to increase website traffic, generate leads, and grow social engagement.
  • Optimized processes and workflows. Recommended automation. Reviewed KPIs and built analytics dashboards.
  • Various projects at: Akamai Technologies, Automation Anywhere, HubSpot, and University of the Pacific among others.

2019-2022 — West Business Development Center (SBDC: Mendocino and Lake Counties)
Role: Advisor: SEO | Technology | eCommerce | Marketing

  • Guided 80+ small businesses and start-ups in determining marketing strategy, developing marketing plans and content calendars, and improving marketing operations.
  • Presented digital marketing webinars and workshops in person and remotely.
  • Interpreted and translated for Spanish-speaking clients.

2016 — LiveHive, Inc. (San Jose, California)
Role: Digital Marketing Manager

  • Managed company site on WordPress, optimized digital content with responsive Web design and functionality, liaised with internal teams/vendors for content curation, graphics, SEO, SEM, and PPC campaigns.
  • Developed user personas and designed site content streams.

2004-2015 — EMC Corporation / Dell (Pleasanton, California)
Role: Content Marketing Manager / Senior Web Writer

  • Award: Earned Excellence at EMC Silver Award as optimization team member, in recognition of on-time, on-budget content migration, and strategy.
  • Wrote, edited, and curated content for campaigns, products, services, solutions, and industries – landing pages, eBooks, blog posts, articles, videos, leadership materials, and white papers.
  • Directly impacted search engine rankings, increasing ROI and evangelizing best practices to marketing teams.
  • Led multiple content and multisite migrations with content management system (CMS) implementation at zero down time.
  • Significantly increased effectiveness of marketing teams with custom content submission templates and content publishing processes.
  • Coached writers, marketing managers, and directors on best-in-class content creation and UX.

2002-2004 — Documentum / EMC (Pleasanton, California)
Role: Web Writer / Editor

  • Award: Earned Merit Award: Content Management Products, Online Communication, Touchstone, Northern California Technical Communication Competition, Society of Technical Communication (STC).
  • Increased efficiency for line-of-business (LOB) managers by developing content submission templates and brainstorming on graphics and interactive tools for lead generation.
  • Optimized website content by performing competitive webpage analyses, evaluating site usage statistics, and implementing findings.
  • Planned and executed website usability testing, tabulated results, and wrote executive summary of recommendations, validating plans for future improvement of site.

2000-2001 — PeopleSoft / Oracle (Pleasanton, California)
Role: Web Producer

  • Published Web content through launch, multiple content migrations, content integrations, and site globalization, brainstorming with marketing managers to develop content and move to content management system (CMS).
  • Improved organic search, lead generation, performance marketing.
  • Increased sales via direct-response pages, sales-oriented landing sites, and direct mail campaigns, running A/B testing, and tracking response rates / effectiveness.
  • Enhanced user experience by assembling script, graphics, video, and audio client testimonials into interactive multimedia such as product tours, diagrams, and demos.
  • Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.

1999-2000 — Wells Fargo Bank (San Francisco, California)
Role: Content Manager / Project Manager / Content Producer

  • Developed webpages, meeting with various product teams (such as Customer Support, IRA/Retirement Center, Home Equity, and Y2K) to define objectives and timelines, determine content and functionality, design visually appealing layout, ensure rapid download times, and quality-control results.
  • Wrote original content as well as curated content, negotiating terms with third parties, editing and customizing outsourced articles, ensuring their adherence to site tone and stylistic requirements.
  • Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.
  • Tested Web pages for quality assurance (QA) and adherence to Web standards and usability guidelines.

PREVIOUSLY: contracts at: Arthur Andersen / Accenture, John Deere, Sun Microsystems / Oracle, TriStrata, and WebTV Networks / Microsoft among others.


Community Involvement

2017-2021 — Coast Women in Business (Caspar, California)
Role: Communications Director and Steering Committee Member

  • Doubled paid memberships within 6 months. Increased newsletter subscriptions 150 percent. Scheduled speakers and maintained calendar of events.
  • Streamlined processes and crafted supporting documentation. Developed website, optimized social media channels, published blog posts and newsletter, and improved member communications.

Education and Professional Development


Publications, Presentations, Honors


Special Skills

  • Project management experience
  • International business and working abroad experience
  • Multilingual: English, French, Romanian, Spanish + some Italian and German

Affiliations


Miscellanea

  • U.S. citizen
  • Flexible, versatile, creative
  • Agile + scrum project/methodology experience
  • Excellent communicator and team player

Get in Touch

Would you like to discuss an opportunity with me?