Highly analytical and innovative, focused on return on investment (ROI), exceptional communication, merging marketing and technical acumen for highly visible user experience (UX).

Technical Skills

HTML | SEO | SEM | Google Analytics | HubSpot | Hootsuite | Buffer | Adobe Experience Manager (AEM) | TeamSite | Documentum | Microsoft Office | Marketo | Salesforce | Moz | Asana | Smartsheet | WordPress

Professional Experience

2016-2018 — Mendo Digital (Mendocino / Northern California)
Role: Content Marketer / Copywriter / Project Manager / Strategist

  • Project management: Managed multiple projects and assessed customers’ brand, goals, and competition to develop the right growth strategy for them.
  • Content writing: Wrote articles, blog posts, and website copy on various topics and industries – business-to-business (B2B) and business-to-consumer (B2C).
  • Digital marketing: Provided marketing strategy, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.
  • Social marketing: Set up companies’ social media channels (LinkedIn, Facebook, Twitter, Google Plus, Instagram, Pinterest) and media strategy, growing brand awareness, and responding to customer issues and inquiries.

2016 — LiveHive, Inc. (San Jose, California)
Role: Digital Marketing Manager

  • Content management: Managed company site on WordPress, optimized digital content with responsive Web design and functionality, liaised with internal teams/vendors for content curation, graphics, SEO, SEM, and PPC campaigns.
  • Content strategy: Developed user personas and designed site content streams.

2004-2015 — EMC Corporation / Dell (Pleasanton, California)
Role: Senior Web Writer / Editor

  • Award: Earned Excellence at EMC Silver Award as optimization team member, in recognition of on-time, on-budget content migration, and strategy.
  • Marketing communications: Wrote, edited, and curated content for campaigns, products, services, solutions, and industries – landing pages, eBooks, blog posts, articles, videos, leadership materials, and white papers.
  • Search engine optimization (SEO): Directly impacted search engine rankings, increasing ROI and evangelizing best practices to marketing teams.
  • Content migrations: Led multiple content and multisite migrations with content management system (CMS) implementation at zero down time.
  • Content management: Increased effectiveness of marketing teams with custom content submission templates and content publishing processes.
  • Training: Coached writers, marketing managers, and directors on best-in-class content creation and UX.

2002-2004 — Documentum / EMC (Pleasanton, California)
Role: Web Writer / Editor

  • Award: Earned Merit Award: Content Management Products, Online Communication, Touchstone, Northern California Technical Communication Competition, Society of Technical Communication (STC).
  • Content management: Increased efficiency for line-of-business (LOB) managers by developing content submission templates and brainstorming on graphics and interactive tools for lead generation.
  • Web analytics: Optimized website content by performing competitive webpage analyses, evaluating site usage statistics, and implementing findings.
  • Usability: Planned and executed website usability testing, tabulated results, and wrote executive summary of recommendations, validating plans for future improvement of site.

2000-2001 — PeopleSoft / Oracle (Pleasanton, California)
Role: Web Producer

  • Content management / content strategy: Published Web content through launch, multiple content migrations, content integrations, and site globalization, brainstorming with marketing managers to develop content and move to content management system (CMS).
  • Website development: Improved organic search, lead generation, performance marketing.
  • Digital marketing: Increased sales via direct-response pages, sales-oriented landing sites, and direct mail campaigns, running A/B testing, and tracking response rates / effectiveness.
  • Usability: Enhanced user experience by assembling script, graphics, video, and audio client testimonials into interactive multimedia such as product tours, diagrams, and demos.
  • Project management: Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.

1999-2000 — Wells Fargo Bank (San Francisco, California)
Role: Content Manager / Project Manager / Content Producer

  • Web content management: Developed webpages, meeting with various product teams (such as Customer Support, IRA/Retirement Center, Home Equity, and Y2K) to define objectives and timelines, determine content and functionality, design visually appealing layout, ensure rapid download times, and quality-control results.
  • Digital marketing: Wrote original content as well as curated content, negotiating terms with third parties, editing and customizing outsourced articles, ensuring their adherence to site tone and stylistic requirements.
  • Web project management: Performed project management functions for website development including planning, scheduling, and implementation. Maintained ongoing communications with teams comprising product managers, developers, designers, project managers, and vendors.
  • QA: Tested Web pages for quality assurance (QA) and adherence to Web standards and usability guidelines.

Various projects at: Arthur Andersen / Accenture, John Deere, Sun Microsystems / Oracle, TriStrata, WebTV Networks / Microsoft among others.

Education and Professional Development


Publications, Presentations, Honors

  • “Managing Your Website with WordPress” Coast Women in Business (Caspar, California), September 2018
  • “Connecting Locally and Beyond” presentation, Soroptimist International, Noyo Sunrise chapter (Fort Bragg, California), August 2018
  • Contributor (Writer), Reality Watchdog, 2017
  • Judge, Mendocino County High School Poetry Slam, 2016
  • Judge, software guides and online information categories, Touchstone, Northern California Technical Communication Competition
  • “Blogging for Business” presentation, Communication Arts Network, San Ramon, California, April 2007
  • “Joys and Pitfalls of Contracting” panel, Society for Technical Communication, East Bay Chapter, April 2000

Special Skills

  • Project management experience
  • International business and working abroad experience
  • Foreign languages:
    • Bilingual Romanian-English
    • Fluent in French and Spanish
    • Conversant in Italian and German
    • Some knowledge of Swahili and smattering of phrases in other languages


  • U.S. citizen
  • Flexible, versatile, creative
  • Work well under pressure and with short notice
  • Willing to travel
  • Self-starter
  • Excellent communicator and team player

Work effectively with international teams. Skilled in identifying issues and coming up with solutions. Highly attentive to detail. Experienced in writing fun yet informative copy.

Image: Inbound Certified by HubSpot Academy
Inbound Certified by HubSpot Academy


Image: Hootsuite Professional Certification by Hootsuite
Hootsuite Professional Certification by Hootsuite