Marketing-related news, articles, and blog posts I found most interesting today.
- Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute)
- Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the best interests of your customers (source: Content Marketing Institute)
- Bing xRank is dead – Bing has shut down its search service; launched in 2007, xRank was similar to Google Trends xRank URL – bing.com/xrank now redirects to the Bing home page (source: Search Engine Land)
- Keyword research and PPC best practices – use different keyword tools to compile your keyword list with keyword research best practices; also, how to structure pay-per-click (PPC) account to increase your quality scores (source: Sphinn)