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First-of-the-Month News: November 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today.

  • Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec)
  • Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with smart phones and discover “hidden,” embedded rich media: website content, video, RSS, etc.; plus, you can measure response to your QR codes (source: Content Marketing Institute)
  • Presentations: make just ONE main point – since most people can only remember five to 15 percent of what they heard from a speech, create a concise presentation with one main point (source: Rob Eagar, Wildfire Marketing)
  • Marketing online education programs – social media has mixed acceptance, online advertising (including Google Ad Words) needs to start with a $20K budget investment and allow eight months to evaluate results, and 62 percent of leads prefer email follow-up vs. 34 percent prefer phone, and most popular online graduate degrees are business, health, and education (source: Bob Johnson Consulting)




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