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First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today.

  • Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn)
  • Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place and display in various places on websites, channels, or devices (source: Content Marketing Institute)
  • Longer Instagram Story ads – brands can get more creative with campaigns in Instagram’s expanded format: “carousel ads for Instagram Stories,” allowing three consecutive photos or videos instead of one (source: Marketing Land)
  • Content marketing – tips: connect with your audience, quality is better than quantity, review your user data to keep content relevant to them, be strategic in using content to drive readers to desired call to action (CTA), learn from your audience and your experiences (source: Spark Epiphany)
  • SEO automation – use tools/software for certain aspects of search engine optimization (SEO) in order to free up time for creative work, organic link-building, and administrative tasks (source: Search Engine Watch)
    • Ahrefs – track your backlinks
    • Cyfe – monitor all your website metrics in one place
    • Screaming Frog SEO spider – check website performance with in-depth site crawls and audits
    • SEMrush – perform keyword research and tracking




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