Writer / Marketer / Content Strategist with #ethics.
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …
In his book “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk explains how to use social media to connect with customers and win against the competition. A New York Times bestselling author, Vaynerchuk, along with his team at VaynerMedia, helps Fortune 500 companies develop digital and social media content and strategies. Social media platforms discussed in …
Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends for 2011 – think pull vs. push: intensify focus on researching and creating content that will entertain, amuse, inform, serve a function, or satisfy a consumer need (source: eMarketer) Email marketing vs. social media – email has a longer “shelf life” than Twitter and Facebook; …