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First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

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First-of-the-Month News: October 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute) Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the …