Writer / Marketer / Content Strategist with #ethics.
Marketing news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …
Marketing news, articles, and blog posts I found most interesting today. Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec) Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with …
Marketing-related news, articles, and blog posts I found most interesting today. Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute) Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the …