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Marketing News: December 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends for 2011 – think pull vs. push: intensify focus on researching and creating content that will entertain, amuse, inform, serve a function, or satisfy a consumer need (source: eMarketer) Email marketing vs. social media – email has a longer “shelf life” than Twitter and Facebook; …

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Marketing News: November 1, 2010

Marketing news, articles, and blog posts I found most interesting today. Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec) Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with …

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Marketing News: October 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Quality content – share compelling content with your customers wherever they are, not just create it (source: Content Marketing Institute) Strategic pillars for content marketing strategy – orient your thinking and your content creation efforts into a structure that’s repeatable, thorough and existentially in the …