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First-of-the-Month News: November 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec) Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with …