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First-of-the-Month News: December 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends for 2011 – think pull vs. push: intensify focus on researching and creating content that will entertain, amuse, inform, serve a function, or satisfy a consumer need (source: eMarketer) Email marketing vs. social media – email has a longer “shelf life” than Twitter and Facebook; …