Showing 9 Result(s)

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …

News sign

Marketing News: December 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends for 2011 – think pull vs. push: intensify focus on researching and creating content that will entertain, amuse, inform, serve a function, or satisfy a consumer need (source: eMarketer) Email marketing vs. social media – email has a longer “shelf life” than Twitter and Facebook; …

News sign

Marketing News: November 1, 2010

Marketing news, articles, and blog posts I found most interesting today. Marketing technology: governance vs. management – for marketing to have responsibility for technology-based marketing outcomes, it needs to have the authority to manage that technology (source: Scott Brinker, ChiefMartec) Mobile tagging: QR codes – customers can quickly decode bar codes (applied to physical objects) with …