Showing 9 Result(s)
Image: News sign

First-of-the-Month News: April 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing well organically), website clicks (set social media parameters to get …

Image: News sign

First-of-the-Month News: March 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute) Video marketing: ranking first on YouTube – steps comprise: research keyword and …

Image: News sign

First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

Image: News sign

First-of-the-Month News: January 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …