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First-of-the-Month News: March 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute) Video marketing: ranking first on YouTube – steps comprise: research keyword and …

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First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

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First-of-the-Month News: January 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …

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First-of-the-Month News: December 1, 2010

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends for 2011 – think pull vs. push: intensify focus on researching and creating content that will entertain, amuse, inform, serve a function, or satisfy a consumer need (source: eMarketer) Email marketing vs. social media – email has a longer “shelf life” than Twitter and Facebook; …