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Marketing News: March 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute) Video marketing: ranking first on YouTube – steps comprise: research keyword and …

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Marketing News: February 1, 2018

Marketing news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

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Marketing News: January 1, 2018

Marketing news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …