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Image: Greg Bear's "Eon" book cover

Book Review: “Eon” by Greg Bear

Published in 1985, Greg Bear’s science fiction novel Eon is about what happens after a hollowed-out asteroid suddenly appears in Earth’s orbit. Various countries send out teams of scientists to the asteroid they (boringly) nickname “the Stone” and jockey for control of the discoveries. It turns out that the humans who’d fashioned “the Stone” into a …

Book Review: “Dark Summit” by Nick Heil

Book Review: “Dark Summit” by Nick Heil

In his book Dark Summit, Nick Heil described the events of the controversial 2006 Mount Everest climbing season, when 11 people died on the mountain. An experienced mountain climber, skiing and climbing instructor, and outdoor writer, Heil interviewed both the principals involved (those who survived) and those on the periphery (some of whom contributed to …

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …