In his book “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk explains how to use social media to connect with customers and win against the competition. A New York Times bestselling author, Vaynerchuk, along with his team at VaynerMedia, helps Fortune 500 companies develop digital and social media content and strategies.
Social media platforms discussed in this book include (in alphabetical order) Facebook, Instagram, Pinterest, Tumblr, and Twitter. Vaynerchuk briefly mentions, but doesn’t spend much time on, Google+, LinkedIn, Snapchat, and Vine because “these platforms offer limited opportunities for right hooks.”
The book title plays on a boxing metaphor: a “jab” is a lightweight piece of content that engages customers while a “right hook” is a call to action (CTA) that gets customers to buy. I have to confess that I’m not into sports metaphors so I found the lingo a bit irritating.
Also, some of the content of the book seemed basic—helpful if you’re just starting out in digital marketing and social media, but not so much if you’re already engaged in this type of work.
Overall, I liked Vaynerchuk’s emphasis on the need for marketers to develop quality content and his definition of digital and social marketers as “modern-day storytellers.”
First sentence: “A look at my Twitter feed during football season reveals that pretty much the only thing that can dampen my optimistic outlook and love for life is when the New York Jets do something stupid, like their quarterback running into his offensive lineman’s ass and fumbling the ball, giving the opposing team a touchdown.”
Last sentence: “I like winning; I hope you do too!”