Blog

I like to write about books, music I enjoy, places I've traveled to, and digital marketing.

Social Marketing Certification

Woohoo! Got my social marketing certification today from Hootsuite Academy. ABOUT THE BLOG AUTHOR In addition to being a writer, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine optimization (SEO), eCommerce, social media, and website optimization. She’s passionate about books, music, social justice, and ethics. Follow her on Twitter …

Inbound Marketing Certified

Woohoo! Got my Inbound Certification today from HubSpot Academy. ABOUT THE BLOG AUTHOR In addition to being a writer, Marinela Miclea runs Mendo Digital, a digital marketing agency that specializes in search engine optimization (SEO), eCommerce, social media, and website optimization. She’s passionate about books, music, social justice, and ethics. Follow her on Twitter @marinelamiclea …

Building exterior - Cornell University

Enrolled in Marketing Strategy Certificate Program

Earlier today I enrolled in the Marketing Strategy Certificate program at Cornell University’s Johnson Graduate School of Management through its online branch, eCornell. This comprehensive marketing program provides high-performance business leaders with the MBA-level strategic marketing training to understand how to align marketing and business strategies and make effective business decisions about products, services, customers, …

Book Review: “The New Rules of Marketing & PR” by David Meerman Scott

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly In his book “The New Rules of Marketing & PR,” corporate speaker David Meerman Scott covers current digital marketing trends to communicate with customers, increase brand awareness, and amplify sales. Scott discusses how companies have implemented …