Blog

I like to write about books, music I enjoy, places I've traveled to, and digital marketing.

Book Review: “Dark Summit” by Nick Heil

Book Review: “Dark Summit” by Nick Heil

In his book Dark Summit, Nick Heil described the events of the controversial 2006 Mount Everest climbing season, when 11 people died on the mountain. An experienced mountain climber, skiing and climbing instructor, and outdoor writer, Heil interviewed both the principals involved (those who survived) and those on the periphery (some of whom contributed to …

Enrolled in Marketing Strategy Certificate Program

Enrolled in Marketing Strategy Certificate Program

Earlier today I enrolled in the Marketing Strategy Certificate program at Cornell University’s Johnson Graduate School of Management through its online branch, eCornell. This comprehensive marketing program provides high-performance business leaders with the MBA-level strategic marketing training to understand how to align marketing and business strategies and make effective business decisions about products, services, customers, …