Blog

I like to write about books, music I enjoy, places I've traveled to, and digital marketing.

Image: Greg Bear's "Eon" book cover

Book Review: “Eon” by Greg Bear

Published in 1985, Greg Bear’s science fiction novel Eon is about what happens after a hollowed-out asteroid suddenly appears in Earth’s orbit. Various countries send out teams of scientists to the asteroid they (boringly) nickname “the Stone” and jockey for control of the discoveries. It turns out that the humans who’d fashioned “the Stone” into a …

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First-of-the-Month News: April 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing well organically), website clicks (set social media parameters to get …

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First-of-the-Month News: March 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute) Video marketing: ranking first on YouTube – steps comprise: research keyword and …

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First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

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First-of-the-Month News: January 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …