About

Hey there! I’m Marinela – writer and digital marketer – with 20+ years of writing and digital marketing experience. I’m versatile, creative, and analytical and passionate about learning.

Customer-focused content that’s informative as well as marketing-oriented is my focus. I help companies achieve brand awareness and revenue goals with a customized marketing strategy, search engine optimization (SEO), social media optimization (SMO), and eCommerce optimization.

Work Background

I’ve developed content for high-tech companies including EMC/Dell, PeopleSoft/Oracle, WebTV/Microsoft TV, and Automation Anywhere as well as for small businesses and startups. I’ve managed content with content management systems (CMS) like Adobe Experience Manager (AEM), TeamSite, and WordPress.

I’ve also conducted Agile project meetings, led workshops, and optimized departmental processes and honed best practices in content production, search engine optimization (SEO), and social media marketing.

Specialties

In a gist, content + SEO + SMO. To elaborate…

• Content: I write for websites, blogs, landing pages, community forums, events, training, and social media.
• SEO = search engine optimization: I perform site audits, competitor assessments, on-page SEO, local SEO, and technical SEO (including schema).
• SMO = social media optimization: I use strategy to increase brand awareness, drive traffic to client websites, and increase engagement and conversion.

Education and Professional Training

I earned a Bachelor of Arts degree in sociology, specializing in social psychology, from the University of California in Los Angeles (UCLA). I also hold a marketing strategy certificate from Cornell University’s Johnson Graduate School of Management.

In addition, I’m certified in digital marketing (Google Digital Garage), inbound marketing (HubSpot), SEO (SEMrush), and social marketing (Hootsuite).

Interests and Hobbies

In my spare time I like to explore nature 🌲 whether looking at the microcosm of life in a tidepool at ocean’s edge 🌊 or listening to birdsong while hiking on a nearby wooded trail. 🚶🏼‍♀️ I love music, 🎼 especially opera, dream of traveling to other planets, 🚀 and I’m a voracious reader. 📚 I live on the northern California coast with a couple of kids, a couple of parakeets, and a lively spaniel puppy. 🐾

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