Blog

I like to write about books, places I've traveled to, and marketing issues.

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First-of-the-Month News: April 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Strong social media strategy – when planning your social advertising campaigns, structure it with the following elements: community growth (with a targeted audience that’s interested in your brand), engagement (focus advertising spend on content that’s doing well organically), website clicks (set social media parameters to get …

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First-of-the-Month News: March 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing: establish thought leadership – process includes: conducting content experiments for data-driven insights, monthly Agile marketing sprints, Asana content marketing sprint boards, daily scrums in Google Hangouts, and logging tasks via Slack (source: Content Marketing Institute) Video marketing: ranking first on YouTube – steps comprise: research keyword and …

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First-of-the-Month News: February 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Key performance indicators (KPIs) – focus on your organization’s—or department’s—top diagnostic measures, those critical factors that contribute to staying in business (source: Christopher S. Penn) Structure content – content marketers should consider creating content in unformatted chunks (content modules) that they can change in just one place …

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First-of-the-Month News: January 1, 2018

Marketing-related news, articles, and blog posts I found most interesting today. Content marketing trends in 2018 – “aha” moments: create quality content on a regular basis, air your ideas even if they evolve later instead of aiming for perfection now, and conduct original research and publish it (source: Content Marketing Institute) Instagram marketing trends in 2018 – …

Book Review: “Dark Summit” by Nick Heil

Book Review: “Dark Summit” by Nick Heil

In his book Dark Summit, Nick Heil described the events of the controversial 2006 Mount Everest climbing season, when 11 people died on the mountain. An experienced mountain climber, skiing and climbing instructor, and outdoor writer, Heil interviewed both the principals involved (those who survived) and those on the periphery (some of whom contributed to …